Male beauty brand Shakeup Cosmetics has announced professional TV dancer Neil Jones as its first ambassador.  

In his role as ambassador, Jones will encourage men to look and feel their best, as well as working closely with Shakeup Cosmetics on new product development and upcoming campaigns.  

Neil Jones says: “I’m really excited to be teaming up with Shakeup. Daily demands and hectic schedules can take its toll on my skin but looking after it properly is crucial, especially in my line of work. I love the Shakeup products – they give great results with minimal effort and they’re great value. A winning combination!”  

Shakeup Cosmetics was inspired by the growing male beauty industry in Asia, with more men expanding their beauty routines. The brand was founded with the mission to normalise men wearing makeup, as well as providing affordable, innovative and solution-driven skincare and cosmetic products.  

The brand simultaneously announced the launch of the new Age Def-Eye Instant Lifting Eye Cream, featuring caffeine, squalane, shea butter and two trademarked ingredients, Isnt’Tight and Ipeptide. The cream is formulated to instantly tighten, refresh and revive tired looking eyes, minimising puffy eye bags and dark circles.  

The Age Def-Eye Instant Lifting Eye Cream is now available from shakeupcosmetics.com and Amazon, £28 RRP.